Perkins Dry Cleaners
A commercial dry cleaning service located on Murchison Road, here in Fayetteville, NC advertising their specials. In the background of the ad, there is a striped button up shirt aptly pressed highlighting what the overall theme. Perkins go straight to the point in this ad by stating their prices, mentioning their discount days (these days are pre-paid only), informing the customer of their address and phone number.
The objective of this campaign was to inform the customer of who they are, where they are located, and discounts that they offer. Their objectives were attainable, and Perkins can track sales on their discount days to gauge effectiveness.
The target market at first glance would be men because there is assumingly a man’s shirt on the billboard. However, the ad is for male or female between the ages of 25 to 70. Dry cleaning is usually reserved for professional attire or formal wear.
The action that Perkins wants the customer to make allows them to be their go-to dry cleaner. The benefit will be able to take advantage of their discounted pricing on Tuesdays or Fridays.
Perkins value proposition would be their discounted prices on clothing items.
The ad is educating customers that the time-limited Waffle Sandwich is back and available for purchase. This ad did not evoke an emotional response, however, after passing the billboard, you probably were ready to eat.
The objective of this ad is to inform customers that the Waffle Sandwich is back and to influence customers to a stop and try it for the first time or indulge again. This objective is attainable and can track my Dunkin Donuts monitoring their sales while billboard is posted.
The target market for this ad is anybody that is hungry and enjoys pork and waffles.
The call to action that Dunkin wants customers to take is to come by and try. The value proposition is that it was previously time-limited and now it is back. Also, they give you a full breakfast in a sandwich.
This ad is bold, clear, and straight to the point. Its overall message is that BMW is within life, liberty and the pursuit of anything else. Showcasing one their coupe sedans in an eye-catching blue with bold print and clarity.
The objective of this ad was to inform customers that Schaeffer BMW is with you in life. Also, USAA member gets up to an additional $6000 off of Schaeffer BMWs.
The target market is for those who like sports cars, BMWs, or USAA members.
The call to action is to drivers interested in either upgrading their BMW or consider purchasing.
The value proposition would be the additional discount.
This advertisement is painted on the side of a grocery store and has been there for years. It’s promoting one of Carolina’s oldest sodas. Cheerwine has a simple message, “Drink Cheerwine.” No frill or any additional words, just drink it and know that it’s homegrown.
The objective of the ad is to get customers to do exactly what the ad says, “Drink Cheerwine.”
The target market is for those who enjoy cherry flavored soda, support Carolina products, or those who have drunk through the years.
The call to action is for customers to go and buy Cheerwine.
The value proposition is that is owned and operated in the Carolinas.
How could I not save the best for last? My alma mater’s ad speaks for itself. Showing casing Mister and Misses NCCU and two other gorgeous students all with Colgate smiles and the beautiful maroon and gray colors. They choose to go with a short but powerful message, “Where leaders soar.” Also, adding where one could find out more about the University at www.nccu.edu.
The objective of this ad is to inform prospective students and parents that NCCU produces leaders of today and tomorrow, especially within the black community. Their goal is attainable by admissions tracking enrollment after utilizing this ad space.
The target for this ad is African American students and parents.
The call to action is for students looking to further or finish their education to apply or inquire about what NCCU can do for you.
The value proposition is that NCCU is one of the top historically black colleges located in the Raleigh/Durham area.
Perkins Dry Cleaning Billboard http://www.everystockphoto.com/photo.php?imageId=10066986
Dunkin Donuts Billboard http://www.bluelinemedia.com/billboard-advertising